[Cz-L] RE: czernowitz-l digest: December 16, 2010

The mere mention of the name Gabe finds juices accumulating in my mouth and I have to swallow to keep from choking. What I remember were the Broetchen, roughly a third of a slice of rye bread with a slice of egg in the middle and finely chopped onion on each side (for some reason when onion is finely chopped it takes on a regal taste of sorts) and a dab of caviar or red caviar (my preference) salmon roe on top of the egg. There were varieties of this - some with Icre, the poor man's caviar.

The Greeks call Icre Taramosalata and I made a deal with Krinos in New York to have them make it to my specifications in Canada adding black food color and red food color. Since Icre or Taramosalata have little meaning to North American consumers, I renamed this heavenly food "Alexis IV Caviar Pâte." I designed a crest for it as a logo on gold foil with some writing in Russian Cyrillic font, priced it at double what the Greeks charged for Taramosalata and exhibited this "new" 1000 year old product at a food show in Toronto. The Globe and Mail's food reviewer voted it the most exciting new food product in the show.

I let people sample it on crackers and one elderly lady asked what the difference was between the black and the red. I said, "Food color." She wagged her finger, "Oh, no, you can't fool me, the black tastes much richer than the red." We could have had fun with her back in Cz.

Andy Halmay,
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Received on 2010-12-17 11:15:54